Breaking Stereotypes: Bella & Duke Challenges Gender Perceptions in Pet Possession


Analysis from Bella & Duke challenges gender stereotypes that cats are for ladies and massive canine are extra masculine

Main pet meals and wellbeing firm Bella & Duke are on a mission to debunk widespread misconceptions round pet possession, diet and pet meals labelling in addition to breed cliches. The corporate carried out UK broad analysis unveiling gender stereotypes of pet house owners, with 86% of individuals pondering chihuahua house owners usually tend to be feminine and 72% feeling a rottweilers proprietor could be male. Practically half (45%) consider a cat proprietor is a feminine, with 27% believing they’re extra prone to be single.

Bella & Duke champions species-appropriate and pet centred wellbeing, but many nonetheless don’t realise the advantages of a uncooked food plan versus more moderen, and now thought-about extra standard pet meals comparable to kibble or tinned. Uncooked feeding is continuous to turn out to be a extra fashionable choice for pet house owners, but there are nonetheless many misconceptions round this pure food plan that should be challenged and Bella & Duke have got down to do exactly that.

Mark Scott, CEO at Bella & Duke, mentioned: “Widespread pet misconceptions we see right this moment just like the ‘loopy outdated cat girl’ are sometimes derived from the films we devour or the books we learn. One of these notion can have a dangerous lasting affect on breeds for years and years to return, and as a proud cat proprietor, I do know these merely aren’t true.

“We face comparable misconceptions and misunderstandings within the pet meals trade. Uncooked feeding comes with a lot of its personal falsehoods so it’s necessary we’re brazenly talking about these and never solely placing them to relaxation, however persevering with to teach one another extra on the advantages of a pure and species-appropriate food plan for our pets. At Bella & Duke it’s our high precedence that each animal is cared for and understood to permit them to thrive in a wholesome and completely satisfied life, we’ll all the time champion species-appropriate and pet centred wellbeing.”

Different key stats embody:

  • 45% of individuals mentioned chihuahuas are used as a vogue accent
  • 28% of individuals thought that bigger canine had been greater upkeep pets than smaller canine
  • 61% of these surveyed felt that too many individuals had pets for the flawed causes
  • 26% believed that cats most popular to be left on their very own

Regardless of pet house owners wanting what’s greatest for his or her furry associates, the analysis discovered that just about 1 / 4 (24%) of Brits truly don’t know what sort of meals is probably the most nutritious for his or her pets whether or not its uncooked, moist meals or kibble (dried meals pellets).

Additional to this, over a 3rd (37%) had been totally not sure of what the authorized requirement of meat that must be in meat-based meals, exhibiting there may be a number of confusion with regards to pet diet. Regardless of this confusion, over 40% of pet house owners mentioned they consider wellness claims made by pet meals manufacturers, which regularly present no supporting proof of the proposed advantages.

Bella & Duke additionally discovered that some pet house owners suppose uncooked feeding is inconvenient (17%). Nonetheless, as a direct to door provider, Bella & Duke prides itself on providing its subscribers a handy product tailor-made to every breed, weight, and age of pets, leaving the consultants to calculate how a lot your furry good friend must stay a life effectively liked. Moreover, as a part of streamlining the shopper expertise, Bella & Duke’s buyer care staff commonly verify in to see how a pet’s journey on uncooked meals goes, providing subscribers recommendation, steerage and the chance to tailor their pet’s subscription as required.

The analysis recognized issues across the security of uncooked feeding with 12% of survey contributors believing that uncooked meals is filled with micro organism, nonetheless Bella & Duke lately grew to become one of many first uncooked pet meals suppliers to be RawSAFE accredited. This new uncooked pet food certification scheme run by veterinary professionals conducts impartial audits of uncooked pet meals producers and unannounced spot checks to make sure pet house owners obtain the very best and most secure doable meals for his or her pets.

Bella & Duke presents a handy subscription service, together with free instructional guides and help for pet house owners to help to assist them in doing proper by their pet and giving them the power to study extra in regards to the significance of what they’re feeding them.

To indicate you’ll be able to by no means decide a guide by its cowl, Bella & Duke has labored with its founder, Mark Scott and his one 12 months outdated and 10 month outdated cats, Rocky and Ace alongside its prospects John Cardie together with his nine-month-old pomeranian, Teddy, and Lisa Twentyman and her rottweiler Loki having fun with their time collectively.

You’ll find out extra in regards to the dietary advantages and Bella & Duke’s product providing at: www.bellaandduke.com


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